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“Crap” Content Continues To Describe B2B Marketing — Don’t Let It Describe Yours

Laura Ramos

In 2013, Doug Kessler and the crew at Velocity Partners published “Crap: the single biggest threat to B2B content marketing” — a work of thought leadership genius that I still tell marketers to read today.

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Trends In Marketing Measurement You Need To Follow In 2019

Jim Nail

Marketers are held to an ever-higher standard of accountability to ROI and business impact.

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