A mindful, contemplative approach to internalized racism and sexism is a necessary piece of the puzzle of dismantling systems of oppression, Awaken founder and CEO Ravi Mishra says. That’s the entire point of Awaken, a mindfulness and meditation app specifically geared toward helping people cope with the harsh realities of today’s society.
Awaken got its roots in the aftermath of the 2016 U.S. presidential election, Mishra told TechCrunch. The election surfaced these “larger questions that have to do with race, gender, sexuality and power, and how they live inside of us.”
Through Awaken, Mishra hopes to offer mindfulness and meditation practices that help cultivate stability within marginalized communities. These contemplative practices center around sitting with certain questions and identity construction. Awaken’s founding teachers are Rev. Angel Kyodo Williams, Lama Rod Owens and Sensei Greg Snyder — three leaders focused on the intersection of mindfulness and social change.
Similar to meditation app Headspace, which is valued at $320 million, Awaken has a freemium plan in place. For full access to content, Awaken charges $8.99 a month. While Awaken does seek to make money, Mishra says he’s not doing it for profit. Instead, the plan is to use all the money Awaken makes for activist work.
“We’re currently running at a loss and figuring out how to break even” he told me. “The hope and idea is once we are fully profitable, we’ll move that into activist work.”
Despite some financial instability, Awaken is not seeking traditional funding because it wants to retain 100 percent control of the company.